|
KMID : 0665220180310010185
|
|
Korean Journal of Food and Nutrition
2018 Volume.31 No. 1 p.185 ~ p.194
|
|
|
The Study of Behavioral Intention of Delivery Application by applying the Extended Technology Acceptance Mode
|
|
Baek Seung-Hee
Kim Young-Shin
|
|
|
Abstract
|
|
|
|
The purpose of this study was to investigate the structural relationship between environmental factors, personal factors, ease of use, usefulness and behavioral intention of delivery application by applying the extended Technology Acceptance Model (TAM). An online survey was conducted based on a self-administered questionnaire to a selected sample who had an experience of using delivery application at least once. The survey was conducted in September, 2017. The data obtained was analyzed using SPSS 24.0 for windows and AMOS 24.0. The findings of the study showed that among environmental factors, social influence had a significant effect on perceived usefulness and perceived ease of use and facilitating conditions had a significant effect on perceived ease of use only. Among personal factors, anxiety had a significant effect on perceived usefulness, while innovation had a significant effect on perceived ease of use. Both of perceived usefulness and perceived ease of use had a significant effect on behavioral intention. This study suggests the importance of environmental and personal factors for increase of behavioral intention of delivery application.
|
|
|
KEYWORD
|
|
|
delivery application, technology acceptance model (TAM), social influence, facilitating conditions, anxiety, innovation, behavioral intention
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|